JUST BECAUSE WE’RE SURROUNDED BY LIES DOESN’T MEAN WE HAVE TO SWALLOW THEM
“The Airplane Trick” is a campaign that dives into today’s social conversation to uncover the lies we keep swallowing as adults. It all comes from a universal metaphor: as kids, we were coaxed into eating with the harmless airplane trick — and the hard truth is realizing that even as grown-ups, we’re still being fed all kinds of lies.
“The Airplane Trick” is a campaign that dives into today’s social conversation to uncover the lies we keep swallowing as adults. It all comes from a universal metaphor: as kids, we were coaxed into eating with the harmless airplane trick — and the hard truth is realizing that even as grown-ups, we’re still being fed all kinds of lies.
Client: YOSOY - LIQUATS VEGETALS S.A.
Marketing Team: Olivia Santana, Paula Arcas, Merche Parra, Giovanni Fattori
Creative Directors: Xema Cabanes, Lídia Bartrolí
Production Company: Jakiens
Director: Sarciat
Marketing Team: Olivia Santana, Paula Arcas, Merche Parra, Giovanni Fattori
Creative Directors: Xema Cabanes, Lídia Bartrolí
Production Company: Jakiens
Director: Sarciat
