The brief was to carry out a campaign to help “Publicidar Foundation for Children”, the only advertising media foundation that supports community kindergartens. They needed to motivate the agencies, producers and companies to make a continuous donation. The idea was to create a children’s library with their best advertising ideas. These books could be purchased by agencies, producers or clients, allocating all benefits to Publicidad.
Because your mother may still not understand very well what you are working on, but at least, your children will know the story.
Because your mother may still not understand very well what you are working on, but at least, your children will know the story.
